An agreement was reached in which Universal would release is theatrical films on video-on-demand services 17 days after their theatrical debut, which led to a respectable $167.5 million global box office gross for The Croods: A New Age last fall.

In the early stages of the pandemic last April, theater owners threatened to boycott Universal's slate of movies after the studio announced plans to release Trolls World Tour in theaters and on demand simultaneously. The studio is also planning to make Pixar's upcoming film Luca available to Disney Plus subscribers at no extra cost. Meanwhile, Disney will release Black Widow and Cruella in theaters and through $30 rentals on Disney Plus as part of the streaming service's Premier Access program. The strategy began with Wonder Woman 1984 in December and will carry through to upcoming blockbusters like Dune and The Suicide Squad. has continued with its decision to debut its 2021 slate of theatrically-released movies concurrently on HBO Max for a one-month exclusive window. The Boss Baby: Family Business is NBCUniversal's first foray into a hybrid theatrical-streaming release, a model that WarnerMedia and Disney have employed during the pandemic. As Peacock has not yet launched overseas, Universal will also release the animated movie in some international theatrical markets on July 2.

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